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The Schindler Appleford Group

PHONE: 231-933-6050

TOLL-FREE: 800-793-6379

FAX: 231-933-6055

ADDRESS:  1001 Bay Street,  Traverse City,  MI  49684

Baird is built upon shared values of honesty, integrity, genuine concern for clients and respect for associates. These values drew us to Baird and remain central to our ability to earn the quality client partnerships and maintain the high standards that are Baird traditions.

Learn more about the client-focused service for which Baird is so well-known. Contact us today to explore a partnership with Baird.

Ed Schindler

Ed Schindler


In 1994 Ed began working as a Financial Advisor for McDonald and Co. He joined Baird in 1999. Ed handles all investment needs for the Team. He completed Baird's Investment Consultant Program held at the University of Chicago and earned the title of Senior Investment Consultant. The multiple day program addresses major life transitions of his clients. Ed's hobbies include coaching football.

David Appleford

David Appleford

PWM Financial Planner

David was a practicing attorney for thirteen years and brings a wealth of experience in estate planning, probate, employee benefit, insurance, corporate and tax matters. He earned a BA in Political Science from Miami University, a J.D. from The University of Denver Sturm College of Law, and an LL.M. in Taxation from Wayne State University Law School. David is a CERTIFIED FINANCIAL PLANNER professional. He is also a member of the State Bar of Michigan and the Colorado Bar.

Christine Popp

Senior Client Specialist

Chris' primary responsibility is to ensure that the clients of the Schindler Appleford Group receive extraordinary service. She has over 18 years experience in the financial service industry.