Meet The Team

Baird is built upon shared values of honesty, integrity, genuine concern for clients and respect for associates. These values drew us to Baird and remain central to our ability to earn the quality client partnerships and maintain the high standards that are Baird traditions.

Learn more about the client-focused service for which Baird is so well-known. Contact us today to explore a partnership with Baird.

Jim Zuleger


Jim has over 20 years of experience in the Private Wealth Management industry. He works with optimistic families to help them make informed investment decisions through financial planning. With a servant leader’s heart, Jim believes strongly in building relationships founded on honesty, integrity and trust.

In the community, he is an active member of Holy Spirit Parish, serves on the Xavier Foundation Board, was a past Chairman of Baird’s Advisory Committee and has coached high school football and youth sports for the past two decades.

A graduate of Marquette University, Jim is a lifetime resident of the Fox Valley and currently resides in Kimberly with his two children, Ray and Kelly. He enjoys football, college basketball, golf, listening to Yacht Rock and laughing with family and friends.

Preston Kendall, CPWA®

Vice President

Preston’s passion is having meaningful conversations with others. He was recruited to Baird in 2013 after serving 10 years as Vice President to a privately owned real estate development company focused in Southeast Wisconsin and Northern Illinois.  He has been building long term financial plans for his entire career and loves using his experience to help the families he serves.  

Preston is dedicated to staying actively involved in the community. He is a volunteer teacher with Junior Achievement of Wisconsin, the current chair of Leadership Fox Cities, a volunteer at Holy Spirit Church & School, a big brother with Big Brothers Big Sisters, and a supporter of the Cristo Rey Network of Schools. 

Preston met his wife, Kristy, at Marquette University where they both attended college.  They live in Appleton, WI with their five children: Mary, George, Rose, Bobby, and Kay. Preston enjoys playing ice hockey, fishing, golfing, skiing, cottage projects, church retreats, music, adventure, spending quality time with family and friends, and creating lasting memories. Overall, he enjoys finding new ways to live out his life-motto, “make every situation better.”

Steph Scheibel

Assistant Vice President, PWM Team Client Service Lead

Steph began her career with Baird in 1996. Past positions within the firm include Corporate Training Liaison and Administrative Supervisor. As Practice Manager for our team, she is dedicated to the client experience and directs all administrative services, operational and business support functions. Steph embraces our teams’ vision and mission through collaborative communication with each team member as we leverage our individual talents to serve our clients.

Steph is a graduate of the University of Wisconsin - La Crosse with a BA in English with an emphasis in Business Management. She currently holds the FINRA Series 7 and Series 66 licenses.

Steph resides in Neenah, WI with her two children, Mackenzie and Caden. Mackenzie attends UW-Milwaukee and is double majoring in Speech Language Pathology and Psychology.  Caden attends Neenah High School and is an avid lacrosse player. Steph is a member of Mid-Day Women's Alliance and serves as Board Member of Baird's Ascend Associate Resource Group.  She also volunteers as a coach for Girls on the Run of Northeast WI and is a program volunteer at Boys' and Girls' Brigade. She enjoys many outdoor activities and spending time with family and friends.

Brooke Bradshaw

Client Specialist

Brooke joined Baird in May 2014, as a Client Assistant, in Baird’s Green Bay office.  She transitioned roles in 2017 to the Zuleger Kendall Group in Baird’s Appleton office.  Her current, and previous role naturally combine her passion for building relationships with providing outstanding service to our clients. Prior to joining Baird, Brooke interned with Brown County Child Protective Services and the PALS Program.

Brooke graduated from St. Norbert College with a Bachelor’s Degree in Business Administration, with an emphasis in Finance. She currently holds the FINRA Series 7 and Series 66 licenses.

Brooke resides in Appleton, WI with her husband, Connor, their daughter, Charli and their dogs, Beau and Bella. As a dog lover, Brooke is passionate about volunteering at Saving Paws Animal Rescue. She enjoys spending time with family and friends, going up north, fishing, swimming, playing cribbage, and watching hockey.

Kathy Seiberlich

Assistant Vice President, Senior Client Specialist

Kathy has been in the financial services industry since 1979 and spent the first 20 years of her career with Baird. In 2017, she returned to Baird and joined our team. Kathy brings extensive industry knowledge and client service experience to the team. She enjoys building relationships with clients and serves as a valuable resource to answer client questions and assist with all administrative aspects of our business. Kathy currently holds the FINRA Series 7 and Series 63 licenses.

Kathy lives in Oshkosh, WI with her husband, Randy. She has one son, Jason, daughter-in-law, Jill, and two grandchildren, Owen and Quinn. She enjoys golfing, aerobic and dance fitness, biking, walking and spending time with friends and family.

Brianna Brescia

Client Assistant

Bri joins the Zuleger Kendall Group with over 10 years of experience in Private Wealth Management and has a strong background in Retail Management. She has a desire to develop client relationships and to provide exceptional administrative support.

She graduated from the University of Wisconsin-Madison with a Bachelor of Science in Consumer Science: Retail & Merchandising. She completed the SIE Exam, the co-requisite for the FINRA Series 7 Licensing Exam.

Bri lives in Neenah, WI with her fiancé, Keith, and their dogs, Penny & Barkley. She recently returned to the Fox Valley from Madison and is happy to be near her family. In her spare time, she loves traveling, golfing, running, hiking, boating, and fostering relationships with friends and family.